What is branded content and how to make it good
Branded content does not appear to be a new trend in marketing. It goes back to the 1940s and is a great way to engage with customers, without being spammy, pushy, destructive promotions. On the contrary, branded content entertains and teaches. It can include articles, videos, and podcasts. Why does bran
Work smarter, not harder, with automation
Entrepreneurs are very busy nowadays. The business environment is changing fast, and businesses need to catch up to stay in the game. Getting out of the race and taking a breath of fresh air is essential in the long run. Automation can help businesses create hands-free experiences, streamline the marketi
Influencer marketing trends that will shape 2023
Influencer marketing is not a new form of marketing to be introduced in the coming year. It really picked up steam in 2022 and is foreseen to keep pace in 2023. However, there are new trends that will shape influencer marketing in the near future. Long-term Collaboration Marketers will tend to develop lo